ELTR has an experienced management team with over 10 years of experience directly in tyre pyrolysis, and a wealth of experience in sustainable technology innovation.

CEO

  • Mary is the CEO and a strategic consultant, guiding the successful ramp-up of an EU pyrolysis plant to full production and profitability. She played a pivotal role in shaping the company’s commercial strategy and securing lucrative offtake agreements for critical oil and carbon black supply contracts and leveraged her extensive government network to ensure regulatory and environmental compliance.

    Mary built out 10 micro biomass plants in the UK in a 2-year period, obtaining the buildings, receiving planning and permitting, installing equipment and commissioning  – on time and on budget.

    Mary holds a BA in Economics (Creighton Jesuit University) and an MIA Economics (Columbia University)

Technical Director

  • Alex brings substantial expertise in the Waste-to-Energy and Green Hydrogen sectors, specializing in converting End-of-Life Plastics and other waste materials into commercially viable assets.

    At ELTR, Alex oversees both commercial and technical deliverables, including planning, environmental permitting, product certification, plant process design, and CAPEX development.

    BEng & MEng Chemical Engineering (Hull)

Advisor & CFO

  • Richard is the Chief Financial Officer of the group and has served as CFO for several European companies. He has built and led finance teams for multi-site international groups and has been instrumental in preparing companies for the listed markets.

    Richard has considerable experience in designing, implementing and overseeing management reporting systems, with a track record of successfully guiding businesses through transactions.

    BA (Oxford); ACMA (CIMA)

Advisor - Regulatory

  • The Rt Hon Lord Benyon was Parliamentary Under Secretary of State at the Department for Environment, Food and Rural Affairs (DEFRA) from 13 May 2021 to 30 October 2022.

    He was Minister of State at DEFRA and the Foreign, Commonwealth and Development Office from November 2023 to July 2024.

    He was previously Minister of State (Minister for Biosecurity, Marine and Rural Affairs) at the Department for Environment, Food and Rural Affairs between 30 October 2022 and 14 November 2023.

    Lord Benyon was raised to the Peerage in January 2021.

    Following a career in the army, where he served with the Royal Green Jackets from 1980 to 1985, he qualified as a chartered surveyor and ran a business which included farming, forestry and the management of rural and urban housing.

Head of Trading

  • Sam leads the trading function at ELT Recovery, focused on placing circular feedstocks into European markets. 

    He previously traded renewable feedstocks across Africa and Asia, including supporting Angola’s first ISCC-certified UCO trader and collector with EU-exclusive offtake, before returning to the UK to focus on the commercialisation of pyrolysis products into end markets.

Head of Ops.

  • Sarah joined ELTR to drive the analytics and research aspects of the group.​ Her role reinforces the team’s commercial and technical requirements.

    Her tyre industry knowledge stems from a family-owned re-treading and recovery facility, where R&D was a key focus.

    BSc Chemistry and MSc Archaeological Science (UCL)